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MLM Leads - Choices and Advice


by Andrea Kropp

A steady sources of new network marketing leads is vital to your mlm business. Has your sponsor ever told you “never stop adding people to your front line” or “always be closing”. This is sound advice since you never know where or when a super star will emerge on your team. The problem is that no one has a warm market list that goes on forever. Forever is a long, long time. At some point you will need a new lead source.

Sources for Network Marketing Leads

There are only two major sources of network marketing leads. Either you buy them or you generate your own. The choices you face in network marketing are no different than in regular life. Do I purchase a storage shed or build one on my own? Do I bake a dessert for the party or buy one from the supermarket? Should I take my van in for an oil change, or learn how to get it done by myself? How you answer each question is all about tradeoffs. Which is right for you? The rest of this article will help you decide.

Buying versus Generating MLM Leads


Lots of people think that buying is guaranteed to be the fastest route. For 500+ leads, that is probably true. But, what about the time to get the first lead? You can only call one person at a time, so to get started you really only need 1 lead. The 500th lead won’t be needed for several weeks down the road. That’s why a steady flow of network marketing leads is really better than a list. Sometimes you can request a paced flow of leads when you buy. Beware that this usually costs extra. Generating your own puts you in total control of the pacing.


Both approaches cost money. Don’t let anyone fool you that generating your own network marketing leads is won’t cost you anything. It will. However, many business owners choose to make a distinction between a cost and an investment. Going out to eat every day because you don’t know how to cook is a cost. Taking cooking lessons for 3 months so you can reduce your reliance on restaurants is an investment. Knowledge is an asset. The right knowledge can save you thousands or dollars and countless hours in your business. Network marketing leads are as vital to your business as food is to your body. If you plan to buy network marketing leads, you are committing to an on-going necessary expense (over which you have no price control – think gasoline!) The skill of generating your own leads will always be with you. And, it can be taught to others on your team making it even more valuable.


Ever heard the phrase “You get what you pay for?” Price is a good indication of lead quality. But, what criteria are used to judge quality in the first place? The relevant quality factors are recency, specificity, amount of data provided, verification, location and the most important factor – exclusivity.


This refers to how long ago the person expressed interested. Real time is the most desirable. A few days ago is OK. Aged leads are generally poor quality but are good for practicing. Specificity: This refers to how closely matched the person’s interest is to your offer. In some network marketing companies, 90% of the distributors are female. A list of mostly male contacts would not be specific to this opportunity.

Amount of Data Provided: The most basic lead is an email address only. The amount of data available increases from there to include phone numbers, names, zip codes, annual income, etc…

Verification: This refers to whether the name, phone number and email provides are correct or not. A few bad leads aren’t a big deal when you generate your own. When you buy leads, it is nice to know if the company providing them does any verification on them to be sure they are real.

Location: You may prefer mlm leads that are within driving distance so you can meet with prospects live or have them attend opportunity meetings. Some companies only operate in a limited number of states or countries.

Exclusivity: This refers to how many other business owners (in addition to you) have access to the same lead information. This factor alone is the reason you should generate your own leads. It is really the most critical consideration of all. When you set up the system to generate the leads…they are 100% yours alone to call or email. Did you know that the leads you buy are sometimes sold to 5 or 10 other distributors at the same time you are getting them? In many cases, once the prospect realizes their information has been sold they stop answering the phone or become very resistance and combative on the phone. Having your own exclusive leads solves that problem.

Where to Learn the Skill of Generating Network Marketing Leads

We may be a little biased here, but the folks over at networkmarketingleadsblog.com do an excellent job of staying on top of the latest trends. They’ve got reviews and advice on network marketing training programs and a whole section of resources devoted to online mlm.

The world of online network marketing is vast and confusing. Some might say it is hostile to the new-comer with lots on entrenched experts selling the newbies systems and tools that they really don’t need. We understand that it is hard to know who to trust.

Give us the opportunity to earn your trust and confidence. We created networkmarketingleadsblog.com to provide the best network marketing content without any of the BS. Just for stopping by you can pick up 3 different free ebooks and several cool tools.

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About Me:  Kimberly Flores - Capturing the heart of the Adventure even if it is still in Dream Mode "Lets Make a Point To Leave This Place Better Than When We Came, One Life at a Time." Read more from this author

Kimberly Flores - Capturing the heart of the Adventure even if it is still in Dream Mode "Lets Make a Point To Leave This Place Better Than When We Came, One Life at a Time."

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