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The utilization of social media encompasses a far-reaching range of online media types. While a few might only think of a social network like MySpace there are actually quite a few social media formats that contain significant marketing potential for online business.

While others may think you are just enjoying the various aspects of social networking, the truth of your interest may likely be tinged with a business focal point.

What that doesn’t mean is that you post merely to leave a traceable link back to your business website. Those who visit any social media site notice through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners don’t. In the end, you can leave behind credibility if you don’t work as a meaningful contributor in a social media environment.

Social media can be presented in many different forms. Let’s take a peak at a few of them.

YouTube and other comparable video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow folks to be interested about you and your business.

MySpace and other social networks – This form of social media is popular because it draws together various elements of social marketing and makes them available to the masses of those that may view social networking as an online version of reality television.

Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader.

Forums – This can permit you to have an individual voice willing to discuss topics of interest to the mainstream. As with all social media you can supply a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.

Podcasting – This is an audio stream that can let a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.

This isn’t an exhaustive list, but it does offer something for you to think about as an addition to other marketing strategies you might have in place. Social media allows you to take your message to the people and have fun while you share your message.

I can’t emphasize enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t utilization social media as simply another form of online advertising.

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About Me:  Kimberly Flores - Capturing the heart of the Adventure even if it is still in Dream Mode "Lets Make a Point To Leave This Place Better Than When We Came, One Life at a Time." Read more from this author


Kimberly Flores - Capturing the heart of the Adventure even if it is still in Dream Mode "Lets Make a Point To Leave This Place Better Than When We Came, One Life at a Time."

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