Mobile devices, mobile phones and TABLETS’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well.
We are good at filtering.
The very idea of unwanted advertising streaming through our iPhones is repulsive.
Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here.
How should marketers approach this?
There are three main ways to get ‘er done. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. What if a country mom wanted to blog about her recipes she used including her garden items at Easter time? She could take photos and speak into her phone and have it magically appear on her blog for all her subscribers to enjoy and buy her recipes. “But, that is not an option” I hear you say. Read on and you’ll see where and how it is.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue (making money) of brand intimacy or relationship. On the intimacy-relationship factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
Kimberly Flores, Online Marketing Strategist
PS To get that MAGICAL phone to blog application,as my gift to you, all you have to do is sign up for it and blog away, without a computer, just when the moment strikes you!
About Me: Kimberly Flores - Capturing the heart of the Adventure even if it is still in Dream Mode "Lets Make a Point To Leave This Place Better Than When We Came, One Life at a Time." Read more from this author